Since the launch of the Apple Inc. brand, there have been a very stiff competition and rivalry between the brand and the Samsung brand as they both have battled for dominance and recognition between these two in the mobile phone industry. The two brands have always had issues relating to who is imitating the other, which product proffers better services, and which brand is more affordable.
In 2011 , Apple litigated several complaints in the court that its products were been imitated by the Samsung company and demanded that proper action is taken by the court.
By August 2011, Apple and Samsung litigated 19 ongoing cases in nine countries; by October, the legal disputes expanded to ten countries. In 2012, these two companies spent billions of dollars as they argued and contested for different patent rights and dominance in the telecommunications industry
Brief History Of The Apple INC Brand
Apple Inc. was founded in April 1976 and was incorporated as Apple ComputerInc. in January 1977, with the sales of its computers, which included the Apple II, that grew quite rapidly.
As the market for personal computers increased, Apple’s popularity and sales also increased. Apple totaled a worldwide annual revenue of $229 billion for the 2017 fiscal year. Presently, the brand is one of the world’s largest information and technology company by revenue and the world’s third-largest mobile phone manufacturer.
Brief History Of The Samsung Brand
Samsung which was founded in the year 1938 was at first a trading company. However, as the years went by, the brand spread it reaches to cover more products as it moved into Television, Digital video and other forms of electronics.
Samsung Electronics currently is the world’s largest IT company based on revenues generated (The company currently have a total revenue of $305 billion).
The Battle Of The Super Brands
It is worth a mention that these two brands are currently the biggest mobile phone brands, seeing that they both made more than half of virtually the sales of mobile phones and accessories in the year.
This comparison will to a very large extent be based on the review of the success of both brands’latest products ( IPhone X released November 2017 and Samsung Galaxy S9 released February 2018) and their sales rate alongside a few other parameters.
The battle for superiority between these two brands this year has been as intense if not more intense than the other years with their latest mobile phone products (IPhone X and Galaxy S9) being pegged at the same price($1000)thereby causing a lot of comparison between the two products. Also, Apple expanded its iPhone lineup to include more expensive as well as cheaper models, and also made changes to the interface of the phone with new icons. Samsung in its part introduced new models with screens that are curved alongside iris scanners which isn’t currently obtainable in Apple Inc.
Some Features Of The Apple iPhone X vs. The Samsung Galaxy S9
Size and Weight: The iPhone X weighs 174 grams, which is 25 grams less than the 209 grams of the Galaxy S9. The Samsung Galaxy S9 is also of a considerable bigger size which will take up more space in your pocket than the iPhone X.
Screen Size and Display: when it comes to screen size, the screen of the Galaxy S9 is far more massive in comparison to the iPhone X screen at a 6.4-inch for the Galaxy Note and 5.8-inch for the iPhone X With both phones making use of almost the same type of OLED display. However, the Galaxy S9 display at 516 pixels is also a bit sharper than the iPhone display which is at 485 pixels.
IOS: the IOS can be said to be one the strongest points of iPhone as it always runs on updated IOS. In the case of the iPhone X, it runs on the most current IOS while the Galaxy S9 runs on an older version ( Android 8.1 Oreo)
The Apple iPhone X also gives you another added advantage of a better RAM than the Galaxy S9, and it’s $1000 price also covers for the IOS and Apple ecosystem which integrates many Apple devices and is yet to be matched by any other smartphone company.
While it seems that the Samsung in it’s latest products offer more ‘phone’ than Apple Inc. There are also areas of strong points for Apple products like it’s security system, it’s IOS and the Apple ecosystem where the Samsung brand is yet to measure up. Thus, in the battle of supremacy between these two mighty brands for the year 2018, there is barely a clear winner. Rather, the war rages on.